Is the age of the influencer over?
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a...
View ArticleHow to start a micro-influencer marketing campaign from scratch
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two...
View Article71% of consumers will unfollow influencers with fake followers
Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can...
View ArticleOpinion: Fake news campaigns are lazy and irresponsible
Despite media criticism about the proliferation of 'fake news', some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from...
View ArticleEssential influencer marketing facts for 2020
51% of marketers believe that influencer marketing helps with quality customer acquisition but how else could it benefit your digital marketing strategy? While many social media users and consumers are...
View ArticleHow to use social influencers to promote your retail business
View the best example influencer marketing campaigns Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail...
View ArticleHow to restructure your content and PR Strategies during a crisis
Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With...
View ArticleThe 10 types of online influencers [Infographic]
How do you segment your influencers for outreach? Do you know this practical infographic from Traackr: The Many Faces of Influence - you may be able to spot some famous US digital marketing...
View ArticleMake influencer marketing as cost-effective as possible [Infographic]
The right influencer can help you get a lot of exposure for your business, so what do you need to consider when working with influencers? You’ve got your small business chugging along nicely, but you...
View ArticleWhy you’re not getting results from your influencer marketing
Businesses have a tendency to make many of the same mistakes when collaborating with popular social influencers, errors that prevent them from getting the results they crave Influencer marketing has...
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